LinkedIn has quietly rolled out a new feature: personal post boosting.
Until recently, only company pages could pay to promote content. Now, individuals can do the same.
It may sound like a small change, but it reflects a larger shift: LinkedIn is recognising personal brands as serious players in the professional ecosystem.
With over 134 million posts shared every month, the average post struggles for reach. And unlike platforms like Instagram or Twitter (X), virality on LinkedIn is often slower, gated by mutual connections and second-degree networks.
Boosting cuts through that limitation. It allows you to:
If you're a freelancer, thought leader, consultant, or simply someone putting effort into thoughtful content—this feature might be worth exploring.
It’s not LinkedIn Ads. Think of it more like "amplifying" a post that’s already live.
Here’s how it works:
No design work. No separate campaign. It’s streamlined, making it ideal for:
Boosting is available for select post types—not for job listings or event announcements yet.
Company Page Boosting still has more power under the hood—but personal boosting offers easier access and lower friction.
Personal Profiles:
Company Pages:
The trade-off is simplicity vs. scale. But for most individuals, simplicity is what makes this appealing.
1. Choose the right post
Look for posts that already show signs of traction: comments, saves, shares, or reach. Boosting works better on momentum.
2. Click "Boost"
If the post is eligible, you’ll see a button beneath it. If not, it might be ineligible due to content type.
3. Select your goal
Options may include:
4. Define your audience
Filter by:
5. Set your budget
Starts at $10. LinkedIn uses flexible bidding, so performance depends on your audience size and competition.
6. Review and launch
Once set, review your selections and go live.
7. Track performance
Metrics are available directly on LinkedIn. No external dashboard needed.
Not every post is worth boosting. Here’s what tends to work:
Posts that carry value beyond the creator
What to avoid:
Boosting a weak post won’t fix it. Boosting a strong one might compound its impact.
Early usage in 2025 shows:
If you're experimenting:
Boosting is more of a visibility tool than a lead funnel—so measure accordingly.
Best Practices
After launch, track:
This will help refine both your content strategy and your audience settings.
LinkedIn has hinted at:
Early adopters typically benefit from lower costs and learnings before competition heats up.
If you're putting thought into what you post, boosting gives it a second life—and a much wider one.
It's not about turning every update into an ad. It’s about choosing which conversations are worth extending.
You don’t need a large brand budget to increase your reach anymore. You just need intent, timing, and one good post.
In 2025, personal branding will grow louder. Boosting might just be how it scales.
