Why BYOB/How We Started?

Co-Founded in 2022 by Rohan Kapur and Anurag Jha, BYOB (Build Your Own Brand) is a company dedicated to helping job seekers and professionals enhance their personal brands. We bridge the gap between what you have and what you deserve.

“Our mission is to simplify your job hunt and build your personal brand”

We understand the challenges faced by those seeking employment or looking to develop their personal brand, and we are passionate about providing comprehensive solutions that meet their needs.

Our Global Reach

We have offered our services in over 10+ countries, including the UAE, the United States, Canada, the United Kingdom, Australia, and India. We are constantly expanding our reach, and we plan to offer our services in even more countries in the future to assist you in your job search and personal branding journey.


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We've Got You Covered, No Matter Your Industry

Whether you're in marketing, sales, healthcare, technology, or something else entirely, we have the experience and expertise at BYOB to help you succeed.

We've worked with professionals at all levels, from entry-level to C-suite, so we know what it takes to get ahead in your industry.

Common Pain Points of our Clients

As a job seeker do you feel like you're not reaching your full potential in your career?

You're not alone if you're tired of not being called for an interview or hired. Millions of people around the world feel the same way.

BYOB can help you reach your career goals through our various job seeking services including:

  • Resume Writing
  • LinkedIn Profile Optimisation
  • Interview Icebreakers (IIB)
  • Video Resume Scripting

Are you a founder or C-suite executive who doesn't have time to manage your personal brand?

We understand that you're busy, so we'll work with you to create a personalized plan that fits your needs.

At BYOB, we'll identify the wealth of knowledge and experience you have and help you share it with the world with our personal branding services including:

  • LinkedIn Profile Structuring
  • Ghostwriting
  • Blog Writing
  • Engagement Strategy Planning

We understand that everyone's journey is different, so we customize our services to meet your individual needs. We'll work with you to identify your strengths and weaknesses, develop a personalized plan to reach your goals and support you every step of the way.


Editor's Note

My journey began in 2014 while pursuing my undergrad. I failed to land a job after 400 interviews because of visa restrictions. I was determined to use this to my advantage to only get the job I wanted, but also to build on BYOB.

Over the last 8 years, I have had the opportunity to interact with fresh graduates, seasoned leaders, entrepreneurs, retiring professionals, restaurateurs, and artists. And it is through them, I realised that one's individuality and how the communication is handled is what sets you apart from the crowd. And henceforth, Build Your Own Brand was created, as a platform to help others design their candidature and build their brand.

Since its inception, we have now coined the name “Build Your Own Brand,” and expanded the services to not just resume designing, but also LinkedIn profile designing, interview preparation, video resume, and currently ghostwriting content for Founders, CEOs & CXOs on LinkedIn, Wall Street Times, US Insider, NY Weekly, Economic Business Insider, Forbes, Medium, and more as well. We also have an IP “@thebyobseries“.

In 2021, Anurag and I joined hands to become Co-founders. Anurag had observed the anxiety that comes in with a job search, no matter what stage you're at, and also realised the importance of personal branding. His career of 15+ years across the UK and India covers experience in industries such as education, media and entertainment, legal services, banking, and merchant navy. Always the conversation starter, he builds on his experience by maximising his interactions with people at every given opportunity, which inherently made him buy into the vision of BYOB from day 1.

BYOB was created with a mission to help people achieve what they truly deserve and kick-start their journey of building their own brand!

Rohan Kapur

Our Team

Our team carries experience across sales, marketing, content, tech, and finance.