Cracking IIM & BCG: The Personal Branding Strategy for Success

The world of entrepreneurship is full of surprises, and sometimes the most rewarding experiences come from unexpected places. Recently, we had the chance to work with two very different but equally impressive clients:

Both were facing a common challenge –  refining their personal brand.

According to “The Manifest Recruitment Survey”,  almost all employers (98%) do background research about candidates online. Candidates should have a tailored, professional online presence.

At BYOB, we help individuals tell their stories and unlock their career potential via personal branding. 

We've helped clients across industries, but witnessing two clients from top brands achieve their dreams simultaneously was truly inspiring. 

Because, let's be honest, cracking the code at IIM and BCG is not that easy.

Understanding IIM & BCG: 

IIM - Indian Institutes of Management

The IIMs are a group of highly selective business schools in India, consistently ranked among the world's best. Getting admission is incredibly competitive, requiring a strong academic background, exceptional standardised test scores, and a compelling Statement of Purpose (SOP) that showcases one’s unique potential.

BCG (The Boston Consulting Group): A Top Consulting Firm

The Boston Consulting Group (BCG) is a global leader in management consulting, attracting some of the brightest minds in the business world.  As one of the "Big Three" consulting firms, along with McKinsey and Bain, BCG has a reputation for excellence and a highly selective hiring process.

Consultants at BCG work on complex problems across industries, requiring strong analytical skills, problem-solving abilities, and exceptional communication skills.

From IIM to BCG: Two Dreams, One Strategy

Our first client, the IIM grad, has already been working with BYOB for the past year. She aimed to secure a spot at the Indian Institute of Management Bangalore (IIM-B). While she has a strong academic record, she needed help crafting a compelling personal narrative that highlights her unique skills and aspirations for the IIM application process.

Our second client came as a surprise.  A successful consultant at BCG was looking to break into career counselling. 

Despite their impressive resume, they felt a disconnect between their current role and their long-term career goals. We used our personal branding strategy to refine their story to bridge this gap.

The BYOB Approach: Tailored Strategies for Unique Needs

At BYOB, we believe a one-size-fits-all approach doesn't work. 

For the IIM aspirant, we focused on identifying key strengths and achievements relevant to the program's curriculum.  We then crafted a narrative that aligned with her aspirations and goals, reflected in a compelling personal statement and a strategic resume rewrite.

The BCG consultant's journey involved exploring career interests and leveraging her existing expertise from the consulting world.  We helped her articulate her transferable skills and showcased her passion for a new chosen field through a targeted online presence.

The Transformation: 

The journey was nothing short of remarkable. Our IIM client successfully secured admission to her dream program, while the BCG consultant gained better clarity regarding her desired career transition, setting the stage for a more fulfilling path forward.

Statistics show that job seekers who have a strong personal brand are three times more likely to get hired than those who do not.

If you're feeling stuck or considering starting to build your personal brand but aren't sure if it's the right step, we're here to help. We offer a complimentary personal branding consultation to discuss your current situation and explore potential strategies for moving forward.

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