“Remember that every challenge we receive in life is given to us because we can overcome it. And that the solution for it lies in things around us; in our environment. So when it is doubt, sit back, take a deep breath, relax and just OBSERVE!”, says Tuhin Kalia, Senior Manager & Head of Creative Communication CoinDCX.
Witty, street-smart and hospitable- Tuhin began his journey as a Business Development Executive at Alpha Plus. Following that, his creative side led him to change to advertising, and currently, he works at CoinDCX, India's leading cryptocurrency exchange, as the head of creative communication.
His favourite past hobby has been observing people. He noticed that no two people are ever the same because everyone has different personas and characters that make them special and unique.
These observations equipped him, and he was able to create real, authentic and relatable characters for his ad films.
