How to Build a Strong Personal Brand in the Digital Age

Creating your own brand has gained massive popularity in the business world. It’s what people and organisations are looking for these days. In fact, your personal brand online has become a fact-checker of sorts and getting a preview of ‘who you are. This also gives you control over the narrative and how you want to be perceived.

If you want to start your personal branding journey, here are 3 tips on how to build a personal brand that will help you attract opportunities, engage with like-minded people, and expand your network.

Build A Foundation On Trust:

Establishing trust forms the cornerstone of a strong personal brand. Like a letter of recommendation, a testimonial on LinkedIn, or reviews on your platform, everyone is looking for a genuine connection and finding the real you. Having reviews and testimonials from a third person gives assurance of your personal brand.

Share Your Voice:

If you haven’t already shared your opinions on any issues around the world, start now. The only way to make an impression on someone when you are not in the same room is to build a reputation over time. When people feel like they know who you are and what you stand for, they’re more likely to trust you.

Share memes and GIFs to add humor:

Everyone loves a good meme or GIF, especially with the anxiety-driven lives we live. With our attention spans getting shorter by the minute, it's a great way to add humour that could be related to your personal brand, field of work or your area of expertise, without sounding too salesy.

Building your personal brand can help you attract newer opportunities, engage with like-minded people and further expand your network. We can’t think of any drawbacks to having a personal brand and it’s never too late to start!

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