AI is doing a lot these days.
Algorithms can now predict career paths and churn out content that is sometimes eerily specific (if prompted correctly).
It can write your resume, mimic your tone, and generate “personal” posts that almost sound like you. Almost.
But here’s the thing: people can tell the difference.
And that’s exactly why your personal story matters more than ever.
If you’re still job hunting or building a brand with just a resume or a few generic posts, you’re missing the mark. LinkedIn isn’t just a digital CV anymore. It’s your personal stage, and it's time to tell YOUR unique story.
{Our 2023 mantra was: "Being Human in the Age of AI?" and it wasn't just a catchy phrase. You can read more about it in our newsletter, Human + Machine: The Future of Work in 2024.}
Our clients who embraced real, authentic storytelling on LinkedIn saw real magic, not AI-generated generic answers. They landed dream jobs, won awards, and even got invited to podcasts and conferences.
But how did they and how can you craft such a narrative?
It all starts with self-discovery. Ask yourself:
These are the thoughts that connect your narrative to relatable anecdotes which will eventually resonate with your audience.
With recent LinkedIn algorithm updates (2024–2025), the platform now prioritizes meaningful interactions over sheer volume. In fact, average LinkedIn post impressions have dropped by 30–40% across accounts globally.
Instead of daily posting, focus on creating fewer, but more impactful pieces of content. Experiment with diverse formats like videos, articles, personal stories, and even collaborations.
Share more than JUST information.
Treat your profile as your digital storefront. Optimize it with crisp visuals, relevant keywords, and a compelling summary that showcases your essence.
Storytelling is most powerful when it fosters genuine connection. Use LinkedIn engagement strategies like comments, DMs, and reshares to invite your audience to participate.
Remember, your followers are not just numbers; they are potential collaborators, mentors, and friends. Cultivate a community of like-minded individuals who engage and support you.
While many LinkedIn creators have seen a drop in impressions and engagement lately. But instead of chasing algorithms, the focus in 2025 should shift to building meaningful visibility.
AI excels in analytics, but the true gems of humanity lie in qualities like empathy, creativity, and passion - skills AI struggles with. Technology can enhance your reach, but it cannot replicate the emotional bond created through authentic storytelling.
Be real, highlight your passions, and embrace your vulnerabilities.
Use AI to scale. But let your story lead. That’s what builds trust, visibility, and long-term relevance.
