Today, professionals on LinkedIn crave engaging content, and authentic interactions, that build genuine communities, and features that empower their careers and shape their personal brand. This shift demands a content strategy that adapts and evolves with the platform itself.
At Build Your Own Brand (BYOB), we understand the importance of staying ahead of these changes. We have built a thriving LinkedIn presence for our clients by crafting and sharing content that resonates with their target audience – professionals seeking to build strong personal brands and advance their careers.
In this blog, we will break down our content strategy, share case studies showcasing its effectiveness in personal branding, and offer valuable insights you can apply to your own LinkedIn presence.
{For detailed insights on LinkedIn updates, check out our 3rd newsletter edition “LinkedIn’s Journey from 2003 to 2024: Features & Updates”}
Understanding the changing scenarios:
The rise of video content, interactive features like polls and stories, and the growing emphasis on community building are just a few key trends shaping the LinkedIn game.
To thrive in this environment, your content strategy needs to be:
- Visually appealing: You must use high-quality visuals and engaging video formats to capture attention and break through the noise.
- Interactive: Encourage participation through CTA, polls, Q&A sessions, and live streams to foster deeper connections with your audience.
- Community-driven: Share content that sparks conversation, invites diverse perspectives, and fosters a sense of belonging.
- Authentic and valuable: Provide genuine insights, tips, and actionable advice that empowers your audience to achieve their career goals.
While the trends may evolve, authenticity and powerful storytelling remain key differentiators.
What is BYOB's content strategy for its clients?
Now, let's check out the core elements of BYOB's content strategy, and how we implement them:
1. Content pillars:
For each of our clients, we focus on 6 main content pillars that resonate with their general audience:
- Real and authentic
- Domain specific
- Analytical
- Actionable
- Milestones
- Motivational
2. Content formats:
We understand that individuals have unique learning styles and preferences. That's why we leverage a variety of content formats to cater to each client's specific needs and their target audience:
- Textual Posts: In-depth blog posts, articles, or LinkedIn long-form content featuring actionable advice, industry trends, and personalized insights.
- Visuals: Putting a visual to your content is important. So, we use pictures, carousels, or videos that visually convey the key information.
- Videos: Short, informative video content offering bite-sized tips, industry insights, and personal anecdotes.
- Infographics: Easily comprehensible visuals summarizing key information and statistics.
3. Content distribution and engagement:
After finalizing content with our clients, we prioritize strategic distribution and engagement to maximize its reach and impact. Here's how:
- Optimized Formatting: We format content, either short-form or long-form, to be easily read and visually appealing.
- Posting schedule: We maintain a consistent posting schedule, ensuring regular content delivery and audience engagement.
- Community building: We actively respond to comments, and engage with other niche creators fostering conversations and building relationships.
- Collaborations: We identify the specific areas of interest of each client and initiate contributions to collaborative articles, aiming to position them as thought leaders in their field. Four of our clients have earned the "Top Voice Badge".
Want to know how you can create your content strategy for LinkedIn?
- Identify your target audience: Who are you trying to reach, and what are their interests and pain points?
- Develop your content pillars: What key themes will resonate with your audience?
- Experiment with different formats: Find the mix that works best for your brand and audience.
- Engage and Connect: Actively respond to comments, interact with your audience, and engage with fellow creators in your niche—potential clients or partners—to build lasting relationships.
- Stay informed: Keep up-to-date with the latest LinkedIn features or trends and adapt your strategy accordingly.
Here are just a few examples of what we achieved for our clients:
- An audit professional went from struggling to find his ideal job to attracting top roles and even mentees.
- A Fintech CEO seeking new hires attracted over 1,500 applications from just one well-written LinkedIn post.
- A client in the hospitality industry saw amazing results in just six months, receiving recognition at a prestigious award ceremony and even a speaking opportunity at a national event.
- A client in the construction technology space got his LinkedIn post featured by LinkedIn News.
If you find yourself struggling to find the time to write compelling content consistently for your LinkedIn audience, our tailored ghostwriting services can help you.
However, building a strong LinkedIn presence goes beyond just content creation. At BYOB, we understand the demands of your schedule. That's why we have crafted personalized solutions tailored specifically for busy professionals like you.
If you are looking for an overall content strategy with consistent scheduling and engagement to elevate your LinkedIn presence, check out our personal branding services.
Feel free to reach out if you have any questions or would like to delve deeper into specific aspects of building your brand on LinkedIn. We're always happy to connect and share our knowledge 🙂
